Fokus Growth Hacking yaitu distribusi. Seberapa banyak yg dipake? Seberapa banyak yang mau bayar? Seberapa banyak yang ngr-fans dan mau share ttg bisnis kita?
Growth Hacking secara garis besar ada 2 hal :
1. Marketing
2. Engineering, ada 2 :
- Programming
- Data analisis
Less budget, more creativity, more automation -> Maximize optimation
Pirate Metrics of Dave Mclure
1. User Acquisition,
2. Activation
3. Retention
4. Revenue
5. Reverral
Before Launching :
- Grab your First 100 user (email marketing & survey)
- Make landing page & instal analytics
- Communicate your development progress in your blog or sosmed
- Make them as your die hard fans on Alfha Release
ALFA Launching :
- Invite the initial user to register (activate) your service (tryal)
- Survey (feedback)
- Make your community (FB Page, FB Group, WA, BBM)
- Refining your apps
- Looking for strategic partnership media & another partner, memunculkan customer bola salju
BETA Launching :
- Make an event with strategic partner
- Publish your event in national & international media
- Survey.. survey.. feedback
- Monitor the analytics data
- User testing
- Apps refining
- Make news letter
Another strategies
- Make online course, educate your product to customer
- Make publication using SEO
- Collaborate with Giant
- Mengukur data, menerjemahkan data (Zeekee Analytics)
- Melakukan itrerasi
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